Partnership Is So Much More Than A Button

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It has been a dream of mine since I first started streaming way back on Aug 18th, 2014 to be a partner with Twitch. I wanted the fame, subs, cool emotes, stream team, and the transcoding. A lot of streamers start streaming with their eyes on the goal of partnership. However, I will be the first to admit that partnership is so much more than just a button, fame, money, emotes, and transcoding, and it took me about six months and it cost me a friendship to learn this lesson.

According to the business dictionary, the definition of partnership is a type of business organization in which 2 or more individuals pool money, skills, and other resources. They will share in both profit and loss in accordance with the terms of the partnership agreement. What most people don’t realize is what was said in the 2nd sentence, “They will share in BOTH profit and loss”. You are responsible to uphold their (the site’s) standards and promote them so this way you both can share in the profits. However, if you cannot do this, it is possible to lose your subscribe button.

As I stated earlier it took me six months and it cost me a friendship to learn that being a partner is not always as “pretty” as it looks. Sure, streamers make it look easy but there is so much going on behind the scenes that most people don’t realize. For example, I had a friend who started streaming with me on twitch a few months after I started. One month into his streaming career, when Dragon Age Inquisition came out, he streamed it and was in the right place at the right time. He had over 500+ viewers in his stream he didn’t use a webcam but he had a very nice voice to listen too. I was trying to mod his stream and being the only mod it was very difficult. The next day he had over 600 viewers and active people in his chat, the next he had over 800, the next over 1,000. For the next two weeks this went on. I had my friend apply for the partnership after the 3rd day of his success, and he got it!

I started to scheduled my streams around his so I could support, moderate, and help guide him with his instant success. We started up a stream team and brought on smaller streamers who had the potential to grow and he gave me full control of this stream group to help promote smaller streamers on twitch. This was my long term ultimate goal, to help smaller streamers get noticed! Our group was successful and we made a lot of very strong friendships. However my newly twitch partnered friend overplayed Dragon Age to death and people started to get bored of the game, because it was wasn’t new anymore. He streamed Amnesia the dark descent and only had around 30 people in his stream, which is a big difference to the 1,500+ he was having the week before.

My friend made the poor decision to start view botting to help boost his numbers so he didn’t look bad or lose his partnership, and I caught him in the act. I explained how this an unacceptable and reminded him of when he first started streaming how it was a tempting decision to do but he’d regret it in the long run. I asked him to stop botting and he refused, I didn’t want to be part of a group that the “leader” was a fake and lying to his group. I let the members of the group know what was going on with my friend and told them I was leaving and that his actions didn’t effect my love or dedication to them. My friend took it as an insult and cut off all communications with me and tried to turn a few of our mutual friends against me. It was a very dark time for both him and me. He was embarrassed that everyone found about him and altogether quit streaming and it’s been over a year now.

What I learned from his deathly mistake is you need to build a good community first, and have that support before you can apply. If you don’t, all those viewers will come and go as fast as the tide. You also need to be honest and truthful with your community, I would have had more respect for him if he had low numbers and didn’t bot instead of him lying and manipulating numbers to make himself look better. Your community will typically want what is best for you, you should always feel like you can communicate with them!

I talked with Murderklok about his partnership on Beam because I saw this Tweet he recently put out and since I was writing about partnerships I wanted to hear his thoughts. “When I pursuing a Twitch partnership, I had spoken to a number of Twitch partners and shortly after I talked to a few of them, I stopped applying at Twitch. I felt that partnership should mean that I can make a difference, have an impact in the direction of the site/company. With Twitch there are over 13,000 partners, they have their leaders already. My decision to be a partner with Beam instead was based on: I believe in Matt and James' capabilities, I work with Beam as a true partner moving forward, and the opportunity to help foster a new site/community is much more exciting to me than trying to break into something so established as Twitch. It’s not the broadcasters fault, it’s just that Twitch’s partnership program is so huge that becoming a partner now is not what it was 3 years ago.

As most of you know I will be applying for a Mixer Partnership very soon. I understand that partners are expected to engage in their chat, develop strong communities, and find creative ways to stand out from the crowd. I believe I have good and unique content in my streams, playing a lot of indie games and focusing on the chat. We have fun events like #MartiniMonday and our dual streams. We are currently just about hitting the numbers that beam recommends for partnership and the most important fact is that we are having fun! Streaming video games is all about having fun, and we typically are always having a lot of fun in our streams and in our discord! I’m very proud of the community we have built up together, and I thank all of my Crusaders for that.

Are you interested in applying for a Beam Partnership? This is what they can offer their partnered streamers:

What we offer partners:

  • A portion of the subscription revenue
  • More transcoding options
  • Sub icon (16x16), on subscribers in partner's chat
  • Sub emotes (22x22), global use for subscribers
  • Priority feedback and support
  • Testing of new features when possible
  • Partner specific forum board and chat room
  • Beam Pro subscription
  • Beam Swag
  • More to come!

What we look for in partners:

  • Professionalism
  • Consistency (ideal 3-5 times per week)
  • Strong community interaction
  • Signs of and plans for growth
  • Clear and unique channel branding

Minimum requirements for applying [as of March 9th, 2016]:

  • 300+ followers
  • 35+ active viewers in an average chat
  • 720p or better resolution
  • webcam preferred

I’m very excited to be taking this next step with you and with Beam, I have waited a very long time for this but I’m also very nervous. If they deny me I’ll need to wait 3 months before I can apply again. Either way, we will continue to grow and we will continue to improve our community. Together we can do anything!

Until next time…



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