Most streamers, at some point, have split streamed to both beam,twitch, hitbox and/or youtube trying to increase their viewership. While this is a smart idea in the long run it could be massively hindering you from reaching your maximum potential.
The only time I typically seen spilt streaming work is when you already have a core following on one site and you want to either move to another site or just try it out. For example, I was a medium sized twitch streamer for about a year and a half and I wanted to try out this new streaming site called beam.pro. Since I wasn't sure about this new site at the time, and I didn't want to just up and leave the community I worked so hard to build, I decided to split stream for two weeks to test the waters. Some people like the GamingDaddies dual stream to twitch and beam because Twitch’s process for capturing highlights and VODs is currently better than Beam’s. Another successful split streamer is RocketBear. He started off on twitch and is currently partnered on Beam.pro. He just recently stopped split streaming but I was able to ask him his story and it’s very interesting!
“When I (RocketBear) first learned of another streaming service that provided something I deemed better than the others, I was interested in immediately making that my streaming home. The advantages in my mind outweighed the disadvantages, for me my community on twitch was relatively small, average viewership of about 30 or so per cast, and it fluctuated often. Concurrent views were only a few select individuals. Basically, my channel was buried beneath the thousands of other casters that were attempting to build their own communities. This was not really an issue for me until I found Beam.
Everything about Beam just seemed better. The interface was modern and sleek, the response time particularly great and the community small but close. It was the perfect time to get in and try to build my own community. I wanted to keep my friends with me though, so the option of streaming to both services was ideal. I took that chance and am glad I did. My community on twitch has since transitioned over to Beam and they’ve found a lot of new individuals here that were not available on Twitch. The community strengthened and grew. My mission at that point was now changed, it became less about bringing along my friends to this new adventure and more about spreading the word that this place was really the best spot for viewers to engage streamers. I changed my motives to alerting others about Beam by dual casting. I added YouTube into the mix for VOD storage and that’s really all there is to say about YouTube!
After a few months of this, I achieved partnership and continued the dual streaming, but knew that my time on Twitch was dwindling. This was my goal all along, and even though I still had random views showing up on Twitch, my community on Beam was all concurrent viewers added with new views every day. Things grew and grew and grew to a point where I felt that this was more than just people watching. It was a budding community and I was near the heart of an exciting new platform. I loved helping it grow, showing others how much better the stream life could be, and giving them new exciting content in a beautiful environment.
Since switching over to Beam full time, I've helped others make their transition here as well by telling them about what I did to get started here. I love that people can take this example and make it work for themselves!
Short version – I dual streamed to connect my existing audience with a new one, and then furthermore to help spread the word about Beam with others. Using this, I try to help others get started if they’re unsure and give them a good reason to give Beam a shot! ~RocketBear”
Other than these specific times, I truly feel that split streaming can and will hold you back from your full streaming potential, mainly because your attention and loyalty is split. Streaming is all about interacting with your chat. You could have each streaming sites chat open or use a chat combiner, but are you truly paying attention to the chat? I’ve noticed that people who don’t get many viewers are the ones who are split streaming to try to reach out as wide as they can to build their audience. In theory it makes perfect sense, however when your stream is split your attention is typically split too.
As a viewer, I know it bothers me so much when I jump into a new stream and the streamer isn’t paying attention to the chat. There is a difference between not paying attention to the chat in general and being in a big boss fight and not being able to pay attention because you’d risk death. I also tend to notice that most people who split stream to many websites typically have the worst time keeping an eye on all the chats, so when someone does come in they typically miss it because they had their attention split too many ways. Many people lately have been tweeting about streamers not focused on their chat and how boring the stream is. This leads to frustrated viewers since the purpose of chat is to communicate. Here are just a couple of examples.
All in all split streaming isn’t bad if it’s done right. Sadly the majority of people do not fall into this category. So you need to decide on if you want to split your attention and efforts across several sites or just choose one site and give 100% of your attention and dedication to that.
Until next time…